Strategic Planning and Development

Mawaqif Campaign

Client Mawaqif
Type Strategic Planning and Development
Year 2014

Mawaqif was seeking to educate the public on the rules and regulations of using mawaqif to avoid fines and abide by the law


It’s a thin line between being educational and preaching, and in Mawaqif’s case it was not favorable to come out as preaching considering that many people have negative experiences with the parking system

The Results

The Results

Brands & Beyond took a humorous approach to deliver the messages wanted by Mawaqif using a mascot that is very relevant to the public and fortifies Mawaqif’s brands using subtle humor that caters to the general public taste and image