Strategic Planning and Development
Mawaqif Campaign
THE BRIEF
Mawaqif was seeking to educate the public on the rules and regulations of using mawaqif to avoid fines and abide by the law
THE CHALLENGE
It’s a thin line between being educational and preaching, and in Mawaqif’s case it was not favorable to come out as preaching considering that many people have negative experiences with the parking system
The Results
The Results
Brands & Beyond took a humorous approach to deliver the messages wanted by Mawaqif using a mascot that is very relevant to the public and fortifies Mawaqif’s brands using subtle humor that caters to the general public taste and image
