THE BRIEF

Abu Dhabi Customs were in process of changing their official uniform with a new one which was designed and executed internally, and this change would mark an internal revamp and development process

THE CHALLENGE

Other than the people directly involved with the uniform project, every one else would hardly take any notice of the importance of this change

THE RESULTS

Brands & Beyond developed a media campaign, and a documentary movie highlighting the importance and role of Abu Dhabi Customs, the rational behind the uniform change and the design stages building on an ownership platform that all employees would relate to and seize a sense of ownership and pride. All this to be launched in a mega event and encompassed in a theatrical entertaining theme, giving the project it’s true value and magnitude.

THE BRIEF

The health and safety of the workers is a priority at ZADCO. The temperature rises up drastically in the summer time. Therefore ZADCO wanted to give the workers awareness about the dangers of Heat Stress and to protect them from heat related exposures and illnesses.

THE CHALLENGE

The challenge was to convey Heat Stress awareness messages to all the employees in ZADCO including the contractors that were of different nationalities and illiterate. The campaign should have visuals that can speak out with minimal writing.

THE SOLUTION

Our solution was to make an informative movie with 3 different languages having all the preventions and measures that should be taken to avoid Heat Stress. The movie had real and animated characters with nice visuals that illustrated situations. Furthermore, the campaign was supported with digital messages, rollup banners, posters, and an interactive presentation.

THE BRIEF

Mawaqif was seeking to educate the public on the rules and regulations of using mawaqif to avoid fines and abide by the law

THE CHALLENGE

It’s a thin line between being educational and preaching, and in Mawaqif’s case it was not favorable to come out as preaching considering that many people have negative experiences with the parking system

THE SOLUTION

Brands & Beyond took a humorous approach to deliver the messages wanted by Mawaqif using a mascot that is very relevant to the public and fortifies Mawaqif’s brands using subtle humor that caters to the general public taste and image

THE BRIEF

Abu Dhabi Municipality requested for an advertising campaign to promote ADM Excellence Award initiative to their employees “Self-Branding”.

The award is classified into for main sectors. The rationale behind this initiative is to:

THE CHALLENGE

The challenge was not only to create a logo and a slogan for the campaign, but also to address a long term message involving each employee in each sector at the same time to participate in the award.

The messages were relevant to the 4 categories of the Award:

THE SOLUTION

Creative concept was created for the award and fledged on the following communication platform.

THE BRIEF

Department of Economic Development has briefed Brands and Beyond on wanting to launch a campaign for consumer protection (know your rights as a consumer) which will need a logo that is expressive to the consumer and big noise for the people to be aware of their rights as consumers.

THE CHALLENGE

The challenge was to come up with a new logo idea that is different from Dubai Consumer Rights. Furthermore, the design should be attractive, informative, and heads straight to the point.

THE SOLUTION

Brands and Beyond came up with a logo design that combines all the shopping elements together in one along with the consumer. The 8 rights were designed each in a separate eye catching color for coding. Brands and Beyond have given a FULL 360 degree campaign proposal for DED. Firstly the campaign was launched in all the malls across Abu Dhabi and Al Ain which had informative mall stands designed for Consumer Protection. Later A5 acrylic stand flyers were distributed to all the retail shops as well as stickers that were an obligation to be put on the entrance door of each shop. The next step is yet to come and will be very hard to miss. Stay Tuned for more!

THE BRIEF

Based on our conviction and believe that client servicing is our core focus, a newspaper ad for Baniyas Development and Investment company was designed and released in no time! The ad was basically targeting parents to encourage their children (teenagers between 10 -15 years old) to participate in Real Madrid Tournament that was organized by Abu Dhabi Education Council.