Strategic Planning and Development
Skywell – Ramadan Campaign
THE BRIEF
Skywell is a new electric car brand in the UAE that launched last year. They wanted to increase their sales this Ramadan through promoting their Ramadan offer.
THE CHALLENGE
The brand is still new in the market with lots of competition from well-known brands that have existed for years who are also running Ramadan offers. We needed to make sure our message was different from merely promoting a car; instead, we aimed to emphasize the significance of family ties and how Skywell serves as a place where cherished moments are created, shared and celebrated.
Strategy
Strategy
We executed a meticulously planned lead generation strategy, harnessing the power of online channels such as Facebook, Instagram, Snapchat, TikTok, and others. In parallel, we implemented a targeted offline approach by strategically disclosing the nightly locations during Ramadan where our vehicles would be stationed, offering test drives, and facilitating sign-ups for contact information.
The Results
The Results
Attained our target reach during the Ramadan campaign we ran and achieved a 200% increase over our initial goal while also increasing our follower rate and engagement.
