Strategic Planning and Development
Sla Cafe wanted to create a summer pop-up and wanted to stand out in the market using different marketing channels.
Lots of cafes were also building pop-ups for summer and so our idea had to be unique.
We made sure to choose an eye catchy color for the pop-up it self (orange and pink), changed our social media color palette completely to orange and pink, collaborated with influencers who have followers from our target audience and made sure most of our content was trending to have a high reach. Resulting in over 3000 UGC and 3x set sales goal