Events Organization and Management
Liwa Square
THE BRIEF
Al Dhafra region is transforming into a vibrant hub of activities within the city, as it plays host to numerous events that are drawing in crowds of diverse nationalities and age groups. The Ruler’s Representative Court - Al Dhafrah Region tasked us with executing a pivotal festival.
The Results
The Results
Liwa Square 2024 poised to be a significant initiative in the ongoing efforts to enhance and elevate the Al Dhafra region,
featuring a blend of retail, food and beverage options, as well as various games and activities.
We ideated, crafted 3D models, and constructed every event zone. Coordinated with vendors, managed all facets from front-of-house (FOH), entertainment, and design to back-of-house (BOH) necessities like staff accommodations, storage, and utilities. Oversaw event marketing and publicity, handling media, asset creation, logo and design elements, social media, and influencer marketing.
Liwa Square has hosted over 10,000 visitors in its short time there, witnessing numerous joyful moments and providing a distinct experience compared to events they have attended over the years.
